The international provider of corporate, fund and private client services formerly known as SMP Group has announced the launch of a new brand identity: Suntera Global.
The group’s heritage stretches back forty years, during which time it has grown to over 270 staff across seven jurisdictions. The international team provides corporate, fund and private client services supported by deep compliance consultancy, escrow, accounting and tax services. This latest evolution comes just after the first anniversary of the group’s management buyout under the leadership of David Hudson, backed by Palatine Private Equity.
Group CEO David Hudson commented: “After the management buyout in June 2019, we set out on an ambitious growth and transformation project, investing heavily in our staff, premises and technology. In the short time since, we have made three strategic acquisitions in Jersey, the Isle of Man and Hong Kong, revolutionised our technological infrastructure and driven an unprecedented period of organic business growth in highly unusual circumstances. In that context, we felt it was appropriate to recognise the revitalised nature of the group with a modern brand that better reflects the dynamic business we are today.
“The new name reflects the culture of commercial balance that has driven these achievements. The energy of the sun and the grounded reality of the earth symbolise the constant, constructive tension between responsibility and ambition, prudence and passion, heritage and vision. We see this as our mission both internally with staff and externally with clients: to empower responsible ambition in everything we do.”
The rebranding was completed in partnership with Prodo Digital and Ashgrove Marketing. More information can be found at suntera.com.