Local Olympian’s brand teams up with Cycle 360

Cycle 360 will become the only store in the world to sell SUPASS cycling apparel. All SUPASS garments are designed by Manx Olympic gold medallist Peter Kennaugh MBE, and are produced by world-renowned cycling apparel retailer, Rapha. 

After becoming the Isle of Man’s only retailer of Rapha cycling apparel back in 2020, Cycle 360 was approached by Kennaugh to stock and sell the SUPASS range. 

SUPASS cycling clothing is made with the same performance fabrics as Rapha’s industry leading roadwear with a focus on both style and performance. This makes their kit ideal for all on and off bike adventures.

Kennaugh founded SUPASS after his retirement from professional cycling in 2019. The sports and lifestyle company offers not just cycling apparel but coaching and nutrition services too. Back in 2012, Kennaugh became the first Manxman to win an Olympic gold medal in 100 years and enjoyed a prestigious professional cycling career. 

Mark Horsthuis, Managing Director at Cycle 360, told B365: ‘As a local bike shop consisting of active local cyclists, we have been extremely proud to witness a local athlete achieve such major success over the years. Therefore, we are really excited to support Peter Kennaugh’s latest business venture and to become the world’s first and only store to stock SUPASS apparel.

‘Cycle 360 is always keen to support new and good quality brands, highlighting our commitment to growth and innovation. We were proud to welcome Rapha exclusively to our portfolio of brands back in 2020, so introducing SUPASS, which utilises Rapha’s industry-leading performance fabrics, further cements our position in the market. We look forward to working with this brand and watching them further grow and succeed’, he added.

SUPASS cycling apparel is available to purchase from Cycle 360’s bikeshop and online at shop.cycle360.com now.