Celton Manx has signalled a major business development after signing a multi-year partnership with Leeds United Football Club
As part of a major development of its business Celton Manx has today signed a multi-year partnership with the club, which will see its global sports betting brand SBOTOP become the club’s principal sponsor.
The sponsorship, the largest commercial deal in the club’s history, will see the SBOTOP logo feature on the front of Leeds United’s famous white shirt from the start of the 2020/21 season.
Acknowledging SBOTOP to be held in high regard across the global online betting industry, Leeds United executive director Paul Bell told B365: ‘Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme.
‘We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.
‘Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.’
Celton Manx/SBOTOP executive director Bill Mummery said ‘We are thrilled to enter into a relationship with Leeds United, a club with a rich heritage and an enormous fan base.
‘We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.
‘This agreement comes at a pivotal point in the development of our business in the Isle of Man. We are in the process of creating some 26 new local jobs to serve our expanding global online gaming product and are also significantly growing our risk trading capability at our Braddan headquarters.
‘Additionally, we are strengthening our green credentials by installing around 130 solar panels here at Celton House.
‘These projects not only underpin our long-term business strategy but also serve to project a positive image for the Isle of Man worldwide.’
Returning to the sponsorship agreement with Leeds United Mr Mummery said: ‘These are exciting times for all concerned and we can’t wait to get started.
‘The SBOTOP logo will feature on the front of Leeds United’s new Adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear. We will also have a strong presence on the digital perimeter “info panels” and in media interviews.’