Quilter International campaign for Crossroads charity on track to hit target
Quilter International employees are on track to achieve ambitious goals in a three-year campaign that’s already changing the lives of young carers across the Island.
As the campaign enters its third and final year £20,000 has been raised by staff so far for Crossroads’ Young Carers Project, and the company has doubled that sum by match-funding. The £40,000 that has been donated has already funded a Young Carers’ Festival (held in 2019) and enabled the charity to employ a Young Carers Support Worker as part of a broader initiative to allow even more young carers to benefit from the charity’s services and support. During the first Isle of Man lockdown, and at Christmas, Quilter International’s charity team gave goodie bags packed with art materials and other gifts specifically chosen to suit the young carers whose ages range from 5 to 18.
Commenting on the positive impact of the campaign so far Crossroads’ Operational Officer, Hannah Murphy, said: “Our partnership with Quilter International has allowed us to support more of our Island’s young carers. Their donations have enabled us to introduce two new Young Carers groups, taking 24 children off the waiting list, and the employment of a Young Carers Worker has allowed us to offer more one-to-one support and additional sessions. We are incredibly grateful for their continued support, especially during the first Isle of Man lockdown when their staff went above and beyond to show our young carers they were appreciated by giving gifts of Easter eggs and goodie bags. Quilter International’s support has had a far-reaching impact and given us the opportunity to offer more support to young carers. We have seen first-hand the positive effects this has had on our young carers and look forward to continuing our partnership in 2021.”
Wendy Ranft-Gerber, communications and community investment manager at Quilter International, explains what inspired the campaign: “It all began in 2018 when Quilter PLC, Quilter International’s parent company, announced a £1.5million initiative to support young carers in the UK via The Quilter Foundation – a registered UK charity which aims to help young people overcome barriers to prosperity. As part of that initiative, here in the Isle of Man we decided to support Crossroads’ Young Carers Project with an aim to donate £60,000 over three years, from 2019 to 2021. That meant raising £10,000 per year, with each annual total being matched funded by the business. We’ve organized bakes sales, dress down days, quiz nights and many other fun events which have all been generously supported by colleagues, and the general public at events that were open to the whole community.”
But raising funds only tells part of the success story, she adds: “We have all learned a great deal about how amazing young carers are, and the fantastic support that Crossroads provide. It’s been really inspiring.
Young carers are real-life superheroes and seeing how Crossroads’ support has had a life-changing impact on the lives of children and young people who care for relatives has encouraged our enthusiastic charity team and Quilter International colleagues to pull-out all the stops during the campaign. We have also used the resources we have in-house through our volunteering programme and our partnership with the MyBnk financial education charity – to complement Crossroads’ initiatives that provide practical help to young carers.”
This year, fundraising will continue and employees will work with Crossroads to plan another Young Carers Festival this summer (of course, the organisers will follow IOM Government Covid-19 guidelines, and the festival will only go ahead if those guidelines allow it). “The 2019 festival was a huge success,” said Wendy Ranft-Gerber, “with activities provided by Manx Sport and Recreation, plus yoga, face painting and many other fun activities. If all goes well, we’re hoping to work with Crossroads again and hold the event at Union Mills FC during the summer.”